Founded in 1989, fragility packaging pioneer R.S.V.P. needed to update their corporate image to reflect their leading edge and progressive position in the market to ultimately position them for acquisition. Marketing Minds performed an audit of existing sales and marketing tools, and recommended an overhaul of the company's marketing efforts. Work began by developing a complete new "look and feel" for the company, and by refining and updating the company's overall marketing messages. Leveraging the new messaging and image, the agency designed, built and launched a new web site, corporate and product marketing collateral, and business template system.

How do you execute a successful U.S. launch for a German-based company in a relatively new market category? Via a focused, comprehensive public relations and marketing launch. Starting with the creation of a new "look and feel" for the company, the agency developed a new corporate and product collateral system, trade show signage, and promotional items - all leveraging a common theme. A carefully orchestrated PR program utilizing creative tactics, such as a book signing in the booth at Interop to generate buzz and additional traffic, a celebrity event where customers, partners and influencers could mingle, a tour introducing company execs to key analysts and long-lead press, briefings with key press at the show, and a number of speaking engagements. Shortly after launch, Gauss merged with Magellan Software, a leading document management company.

How do you take an established 90-year-old family owned candy company and make them even more successful? Located at the historic Santa Cruz Beach Boardwalk, and famous for their salt-water taffy, handmade chocolates, and caramel apples, Marini's at the Beach asked us to do just that.

We began by performing a complete assessment of Marini's existing brand quickly learning that over the years, it had become someone diluted. Our initial recommendation was to return to the original brand, but with some updated elements to improve on what was already a valuable company asset. Leveraging this refreshed brand, we began a complete sales and marketing overhaul including, the design and execution of print and movie theater advertising campaigns, product packaging development, store remodels and signage, new corporate and product e-commerce web site, corporate marketing program, development of wholesale accounts, collateral development, and product development - all resulting in dramatic measurable results.

Rising above the noise in the crowded space of web-based services and content is no easy task. For market newcomer Casabi who needed to quickly build awareness with prospective partners and customers, this was time-sensitive due to executive expectations.

Beginning by collaborating with the client to create a company name, soon after followed the design and execution of the full range of start-up marketing services including identity, branding, website, and collateral. In parallel, a targeted public relations campaign was initiated including the development of messaging and all press materials, including briefings with key press and analysts culminating into a full launch utilizing all these tools and services at VON Spring.

What does it take to coordinate and codify a unified message from more than three dozen companies, and then deliver that message under the banner of your client? Candelori Communications took Everypath from company launch to an industry leader virtually overnight …

What would compel skeptical industry analysts to pay attention to a range of messages, including a product launch, recent customer announcements, and upcoming alliances in the wake of a company’s premature launch of a new but unsubstantiated market direction? Candelori Communications created an analyst summit on behalf of its customer, Everypath, that not only brought out the industry movers and shakers but also improved Everypath’s rank in the Gartner Quadrant …

How do you take a fledgling technology, launch it into a mature and highly competitive industry, and establish market dominance in less than a year? With a multi-tiered strategic marketing and public relations approach, Candelori Communications helped Ethertronics create a new market category for its embedded antennas and place it firmly in a leadership position.

How do you create a media buzz around a $27 million funding release during a time when funding in the high tech sector is minimal and the main focus in the news is the recent terrorist attacks? Candelori Communications took just one week to garner 31 articles, both in print and online.

Want to know a five-step plan to achieve your goal of extensive media coverage? Candelori Communications' five-pronged efforts on behalf of Novatel Wireless in 2001 resulted in over 1.5 billion impressions in key publications, including The New York Times, The Wall Street Journal, MSNBC and USA Today …

How do you create interest in an upgrade launch when the country is in recession, the nation’s security is under threat, and it’s Christmas? Candelori Communications took software leader Connectix to the public’s attention under these conditions and created the highest online December sales in the company’s history in December 2001 …